RELEASED ON NOVEMBER 19, 2008
AYR1.COM is pleased to introduce a new strategic partner to our clients. The Kaleidoscope Partnership headed by principal, Leslie Carothers.
Leslie has 26 yrs. of experience in the home furnishings industry and is a well-known expert on using technology and the internet to drive profits for retailers and manufacturers. Many of you may know of her already through her writing. For the past three years, she has written Furniture Today's "Retail Ideas" online blog and also writes the "Technology and Retail" series for Furniture World magazine. She has done consulting work for over 35 retailers and manufacturers in the United States.
Why are we partnering with The Kaleidoscope Partnership?
It is our desire to add value to our clients whenever and wherever possible. As you know, we build your website, run your email marketing and AdSense campaigns. We are working hard to deliver best in class services to you and to help you understand how to profit from the internet. Partnering with Leslie's company allows us to offer you "next generation" services that help you monetize your website investment right now and well into the future.
The Kaleidoscope Partnership's areas of expertise are:
1. Helping AYRI.com's clients understand, build and maintain vibrant online social networking communities.
Why should I create a social networking community?
Leverage.
Over 570 million people worldwide now use some form of social networking to connect with each other. Mainstream brands such as Honda, Proctor and Gamble and others are using social networking more and more to connect and energize their consumers around shared areas of interest.
The Kaleidoscope Partnership will help you to understand, set up and grow your own social networking communities in order to enable your customers to connect with each other, share home decorating tips, pictures of their rooms, creative projects, etc. By doing this, you create a loyal following of customers who invite their friends to join them.
Your customers are the key to leveraging your brand and social networking sites allow them to do it naturally and comfortably, all the while building revenue for you as they tell each other about great new products, etc. that they found at your store.
2. Online reputation management services.
What does this term really mean and why should I be concerned about it?
No longer do companies control their brands. Online opinion sites, ratings and reviews,blogs, wikis, podcasts, etc. all put the control of a brand's reputation in the hands of the consumer. How do you take advantage of and/or create a great online reputation or mitigate the effects of negative online content?
The Kaleidoscope Partnership will help you navigate this new marketing territory for maximum revenue gain.
3. Data mining of website analytics for stragegic insights that drive revenue.
What are analytics and how can I use them to drive revenue?
Analytics is another term for "data points." There is a wealth of real-time consumer metrics available to you if you install free analytics software from Google on your AYR1.com website. There are also many other analytics services that you can pay for to give you even more finely detailed information.
It's easy to look at all the data and get bogged down and most executives just don't have the time to do it.
The Kaleidoscope Partnership takes your data, analyzes it and summarizes it into key strategic insights that you can use to drive additional revenue through making advertising, sales, buying and marketing decisions based on the actions of your site's real time consumer search activities.
4. E-content writing in order to increase your sales.
Why is good content so important to increase AYR1.com's client's revenues?
Oftentimes, AYR1.com's clients wonder why our sites work so well for them. It's because of the relevance of the product content to the consumer's search queries.
Now, The Kaleidoscope Partnership can turbo charge your website's ability to be found by consumers on the search engines by writing keyword-enriched informational and educational content. Whether it's about your in-house design capabilities, your community outreach programs, construction, customer stories, testimonials, etc. great content leads your customer's to stay on your site longer and positions your company as a "go to" resource when consumers have a question about any aspect of their home.
This is the key to getting your customer's to "convert" from a looker into a buyer.
5. E-conversion sales training.
My people already know how to sell. How is this type of selling different and why should I spend money for specialized training?
The Kaleidoscope Partnership's principal, Leslie Carothers, spent 20 years selling to retail furniture consumers before she founded her company and has conducted sales training sessions for retailers across the country.
The online sales process is completely different from the offline process because there is no body language to read, no pictures to look at, etc. It takes a different skill set to effectively convert web based consumers. Do you or your staff understand what today's web-saavy consumer expects from a sales consultant when they are calling or emailing your store?
If you feel your sales team needs to learn how to convert more of your phone and web-based inquiries into sales, The Kaleidoscope Partnership can educate your team in today's latest e-based sales techniques in order to make sure that you are capturing and selling every potential consumer that walks in your "virtual door."
We are delighted to have Leslie as our newest strategic partner and trust you will find her expertise and deep industry understanding an invaluable resource to you as you seek to monetize your AYR1.com website and internet initiatives.
You can contact her directly through visiting her website at www.tkpartnership.com, emailing her at leslie@tkpartnership.com or calling her at 713.705.2482.
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